Crowdfunding Part II, IndieGoGo

March 29, 2010
posted by sheric

Project Arbiter Tank and soldier mockup

My article on IndieGoGo for Microfilmmaker Magazine dropped today, a little earlier than usual.

In this second part of a series on crowdfunding, I take a look at IndieGoGo. The platform went live a little over 2 years ago and has been gaining traction ever since. It originally started out as a fundraising tool for film, but has evolved to encompass all kinds of creative endeavors including books, videogame development and film festival organizations. Founder Slava Rubin cited the reason for creating IndieGoGo was to harness the power of fundraising on the internet by building a site that aggregated all the tools together. “We knew there was Paypal, social networking, and YouTube but nothing available infrastructure-wise to help someone raise the money in an efficient manner through the fans and the community. So we created IndieGoGo.”

“IndieGoGo was born in the film space, but we have expanded so we see it as a tool for creatives to use to raise up to $100K at a time. You get a personal page that showcases your project, communication tools, financial transaction metrics, a flexible perk infrastructure, social media tools so you don’t have to do this all on your own in a spreadsheet. There are a lot of good fundraising products out there and things are really heating up in the space. We saw what it did with the Obama campaign and social networking and people getting used to doing transactions with their credit cards online. We are the only online site that allows for fiscal sponsorship and crowdfunding all at the same time. You don’t get double taxation and it is all integrated into one place. We are completely international on both the contribution and the project set up side. We have a full analytics dashboard for all project owners so they can see who the top referrers are, see where all the money is coming from.”

Read the article in full…

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