Each film is unique and requires its own individual distribution and marketing strategy.   A comedy about stoners will not have the same audience as a documentary about Aids orphans in Tanzania.  Similarly each filmmaker has a different set of goals, needs, and resources.  While the studio one size fits all model worked well for some independent films over the last 20 years – it was a disaster for others.   With the new hybrid model of distribution you can craft a distribution and marketing strategy that makes the most sense for your film.    You have a unique vision.  Use that vision to engage your audience in a unique manner.   This will help separate you from the media noise that surrounds us every day.

What do you think?

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