TFC Tidbit of the Day 2-Evaluating a Platform

June 28, 2010
posted by sheric

A good thing to find out is the extent to which any given platform or distributor licensing to platforms have marketing tools and/or commitments in place. Will doing a deal with them be like having your film in the basement of a crap dvd store in a strip mall in Iowa (no offense to Iowans), or, will it be like having it on the shelves facing out in a big chain with some advertising, or will it be somewhere in between? Not all distributors and aggregators market films well or even at all so choose carefully or have a back-up marketing plan.

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.

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