Recently Ari Gold, director of Adventures of Power, mentioned that at his screenings, instead of just asking people to sign up to his mailing list, he had them text their emails to a special designated #.  He captured way more emails than he would have hoping people would remember and bother to do it later. Of course, you can pass out a list the old-fashioned way. Have an option for people to sign up on your site as well. Having a fan or community list will give you customers later and forever as you make more films. You may even test-market your films to that community before you finish them.

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