TFC Tidbit of the Day 43 What makes people donate?

August 18, 2010
posted by sheric

You must think of fun, interactive and interesting ways of soliciting funds. My friends from Tilt the movie had a really fun way of engaging their donors. They created a map of the town where their film is set and “populated” the town with their backers, complete with fun, made up bios of each one. For $15, a donor could see what kind of creative backstory could be invented for their presence in the story of Tilt. All from the creative minds of the filmmakers.

Think of the target audience of your film, what drives them, what interests them, what can you give THEM for donating? You will find that your donations are easier to get when people feel great about helping.

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