When we reach out, do they reach back?

April 27, 2011
posted by sheric

This is an excerpt from a piece I wrote for the Tribeca Future of Film blog due to be published this week.

Are passive viewers passé? We are in the in between times where the audience’s old mindset expects to receive whatever information is offered and the new mindset actively goes and finds what they are interested in. Younger audiences are not passive, but they aren’t totally aware of the ways in which they can reach back to us.  And when they do, is there an ebb and flow or is this just a drive by and drop off conversation? Too many times , it is. If we want to be able to build a community around our work, we have to be willing to stay around for the conversations. This will be a learning process for us all.

Check out all of the inspiring and thought provoking content on the Future of Film blog during the 2011 Tribeca Film Festival.

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