TOTBO in Edinburgh and London

June 19, 2011
posted by sheric

photo credit Leilani Holmes

Once again my friend Jon Reiss will be heading to the UK for 2 events. The first is early this week at the Edinburgh Film Festival where he is giving the keynote at Short Sighted on June 22, an event that will educate you on getting your short film distributed. He also will be doing one on one consultations  with filmmakers through Creative Scotland the next day.

He will then bring his 2 day film marketing and distribution workshop to the London Film School June 25-26. The workshop is a live step by step guide into to new world of hybrid distribution and marketing including how to create a release strategy that is unique for your film, the various markets that are available for your film, how and why to engage your audience as early as possible and how to think beyond the feature film to create new forms of content and/or to market and distribute your film. He will be joined by many special guest speakers including:

Terry Stevens from Dogwoof- Using a fresh approach, Dogwoof partners with filmmakers to help themselves giving them direct access to professional film distribution services, while letting them retain the rights to their film, controlling costs, and actually having the chance of seeing revenues and profits. The film experience is changing and they intend to help filmmakers set the new rules.  Terry will speak about a new theatrical initiative that Dogwoof is launching.

Peter Gerard and Andy Green from Distrify- Via Skype: Peter and Andy will discuss DIY digital distribution.  They created Distrify which is a revolutionary toolset for social-media marketing with sales and distribution built in. Share and embed your movie trailer with Distrify. With built-in VOD, downloads, merchandise sales, and audience engagement tools including an affiliate revenue program, Distrify makes every view of your trailer a potential transaction. Sell anything, anywhere.

Chris Jones- Chris Jones is a filmmaker and author of the The Guerilla Film Makers Handbook series and he will talk about the ever confusing world of deliverables that trips up so many filmmakers.

I will skype in to talk about creating your filmmaking brand – and promoting yourself to the world as an artist. If you have no audience around your work, you have no future. I want you to have a sustainable career.

Gregory Bayne- Gregory Bayne is a filmmaker who has run three successful Kickstarter campaigns to fund and distribute his films.  Greg will talk about the dos and don’t for a successful crowdfunding campaign.

When we were there last year, all the participants raved about the quality and quantity of information they received. I am personally in touch with many of these people to this day! It was a very inspiring workshop for me as it was the first time that I really saw people get what I was trying to say and feel excited about it and determined to undertake this work. I think there is still a lot of resistance to having to undertake both the production of film as well as the marketing and distribution of work. I will never tell you that it is easy work or that you will hear the magic piece of advice that will work for every film. Anyone who promises that is a fool. But the days of artists moaning about how there isn’t a level playing field, that studios have all the  power to reach audiences are over. ANYONE can use the tools available to make their work a success. It doesn’t “just happen,” there will be blood, sweat and tears so accept that. But if you are truly looking to take advantage of the tools available to help you and gain the knowledge of how to do it, then you shouldn’t miss this workshop.

To follow all of the workshop speakers on Twitter, here are their handles

@jon_reiss @shericandler @dogwoof @gregorybayne @distrify @livingspiritpix   (Chris Jones)

Tags: , , , , , , , , , , , , , , ,


Leave a Reply

You must be logged in to post a comment.