SXSW, upcoming film events, book to be in print

August 23, 2011
posted by sheric

Just a little update for all the readers here.

I am involved in 2 SXSW panel proposals for the 2012 festival. Both contain some pretty awesome people and information that I think you will all find valuable.

Connect with Fans + Reasons to Buy = $$$

This is a workshop/speed brainstorm type of event moderated by Mike Masnick, founder of Techdirt , an online blog focused on analyzing and offering insight into news stories about changes in government policy, technology and legal issues that affect companies’ ability to innovate and grow.

My fellow panelists are Ross Pruden, founder of the Twitter discussion panel #infdist among other things and Jon Reiss, I think most of you are familiar with him. :) We will be taking  film project examples from participants in the room and dreaming up alternative revenue streams to help maximize your ROI. Gone are the days where you can be completely dependent on making money from selling copies of your film. When copies can be obtained for free online, you could try and sue, issue take down notices OR you could build in other ways to make money so that your revenue isn’t completely dependent on selling copies. New business models are emerging every day in other sectors, why not in film?

I envision a very high energy session with ideas flying out from everywhere so bring a recording device to catch them all. If you think this would be a much more useful session than just listening to the same industry folks sitting at a table talking about how bad everything has become, VOTE! We want to shake things up at SXSW.

Selling Your Film Without Getting F*#ked

Yes the title is a little racy, but we were told that’s what gets attention when people look through the event catalog to choose sessions they want to attend. Besides, you’re INDIE so you can take it.

This is a panel I am moderating and it will include several independent filmmakers who have traveled the distribution path less taken. All have retained some rights over their work and received attention and revenue for their films be it organizing their own theatrical tours, using festivals as a source of revenue by charging screening fees, or enlisting the help of high power industry people to champion their films. Some have even managed to do equitable deals with distributors! Our panelists are Ava DuVernay, Casper Andreas, Thomas Woodrow and our very own co author of Selling Your Film Without Selling Your Soul, Orly Ravid who is also the founder and co executive director of The Film Collaborative, a non profit (on purpose!) organization dedicated to brokering equitable deals mainly with the filmmaker in mind. If you would like to hear from real people in the trenches of the business of independent film who can offer you good and usable advice, VOTE for this panel.

moving on….

I will be traveling to 2 important independent film events in September. The first is the Business of Film Conference held at Rice University in Houston, Texas on September 10. I’m going to be speaking on DIY marketing, some of the tools you can use right now and how best to use them. I will also be on a panel with my friend Orly to talk a little about why we wrote SYFWSYS, key takeaways we learned through talking to all of our filmmaker participants in the book, and how The Film Collaborative helps filmmakers who are trying to negotiate the best distribution deals for themselves, not for the distributor.

Next will be our book launch at IFP Week in New York City. I am scheduled to be a panelist on Monday September 19 for Walking the Line: The Fine Art of Self Promoting Your Film so if you are attending that talk, come up and say hi after. Our launch cocktail party hosted by SnagFilms will be in the evening from 6-8pm and if you want to be invited, leave your email address on the SYFWSYS site under the Get tab. All of the authors will be in attendance and we will be selling printed copy books that you can have autographed if you want or just stare at us in disbelief! There will be wine and I will be having some.

Speaking of printed copies of the book, yeah there will be that option. I know what you’re thinking, this was supposed to just be a digital book with all the lovely bells and whistles currently available such as video, url links, social media sharing. It still will be that and for the month of September, right after launch on September 13, it will be completely FREE on ALL platforms thanks to the sponsors who have helped us make the development of the book possible. Starting in October, that price climbs to a whopping $4.99. But now, due to a multitude of feedback that says to me filmmakers aren’t the early adopters I thought they were, we will have physical copies of the book too just so you can highlight, dog ear and not worry about the battery life of your reading device when reading it. Gigantic thanks to our sponsors, Prescreen who upped their sponsorship commitment for this and Area23a Movie Events, for enabling us to go to print without any personal outlay of money. We are planning to have the physical copies in by our launch party on September 19 and you can leave a presale request on our site. I think a Topspin shopping cart is going to be implemented within days to allow for that. The retail price on the paperback is $19.95

Ok folks, we’re in countdown to launch mode. We have a tips series going on indieWire over the next few weeks. You can find our advice about things to know before you embark on the festival circuit here and audience building tips from me and some of the participants in the book here.

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