Often when thinking about the distribution of projects, filmmakers lock themselves into the old mindset of premiere at a festival/engage a sales agent/hope for lucrative distribution deals including a theatrical release/take off to make another project. In the current marketplace, all too often none of  that happens. I interviewed Film Collaborative member, Michelle Mower, to talk about how she broke out of that mindset and saw her film, The Preacher’s Daughter, not only reach millions of people, but set viewing records for Lifetime Movie Network. The full interview is on the TFC site, but here is an excerpt:

Michelle Mower: “I met Orly at the annual Business of Film Conference in Houston that is presented by SWAMP when I was in production and she told me to keep her apprised of what we were doing with it. I joined The Film Collaborative and once I had a rough cut, I sent it to Orly and asked her to give me feedback and guidance. I was thinking about festivals until she came back and said it wasn’t a festival film because it was too mainstream, too commercial in feel.  It probably wasn’t going to be programmed by the bigger festivals. She said I needed to think about other options. We had already submitted to some festivals, like SXSW, and it did not get in so it made me rethink what I was doing with the film and look at other options.”

“Orly introduced me to Imagination Worldwide, a sales agency, because they often work in broadcast licensing. I sent them a one sheet and that made them ask to see the film. I sent them my rough cut and they asked to rep it for the cable market. This was November 2011 and they took it to EFM the next February. They always knew that it might be of interest to Lifetime, but I didn’t get my hopes up. I was really still trying to raise more funds to get it absolutely completed.”

Check out the full interview, including how Michelle attracted Desperate Housewives star Andrea Bowen to the project and how Lifetime promoted the film to boost it to its highest ratings in 2012.

 

 

 

 

 

 

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