Audience is key

May 14, 2013
posted by sheric

Binger Filmlab workshop

The good people at the Binger Filmab in Amsterdam have kindly asked me to present a one day workshop on audience identification and audience building. This won’t be purely a lecture course on theory and tools, nor is it one big presentation for myself as a consultant. We are really going to zero on audience targets for each project that signs up, dig into what tools can be used to identify influencers and engage with them and talk about other tools such as publicity, advertising and what kind of budgets will be needed to carry out an audience building plan. Also what elements will be needed as far as web sites, social content, ecommerce and merchandising. It isn’t enough to only make a good film (but you DO need that!), you also must know who you are creating it for, how you will get in touch with them, and how you will stay in touch with them throughout your career. No more waste in starting over again for each new project!

My hope is that all projects will walk out of the room with an action plan based on what we figured out together. There will be ample time for hands on work and guidance from myself and from my Dutch counterpart Heleen Rouw who will talk about Dutch specific tools.

Production teams have until this FRIDAY MAY 17 to sign up.

I am looking forward to meeting Dutch filmmakers and visiting Amsterdam again.

Immediately after this workshop, I will be headed to Sheffield DocFest to be part of the MeetMarket. If you would like to schedule time with me there to figure out your audience identification and engagement plan, please shoot me an email.

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