Preparing for independent film distribution

August 4, 2014
posted by sheric
question mark

db Photography

I’ve just completed a series with my colleagues over on The Film Collaborative blog dedicated to helping you prepare for distribution of your film. The series was inspired by the many questions we’ve answered over the years in consultations with our members and with independent filmmakers at industry events like Sheffield DocFest, Independent Film Week and SXSW.

Distribution is probably one of the most misunderstood processes in filmmaking. Plenty of schools prepare students for the intricacies of making the film, but leave off the part about connecting that work to an audience. It is a shame because creation is only one part of successful art. The other part is sharing it with people.

 

In Part 1, we talk about knowing the market for your work. Obviously, distribution falls into the business end of filmmaking and even though artists would like to think that whatever they create will automatically resonate in the market, it isn’t a bad idea to check beforehand.

Part 2 covers the role film festivals play in generating awareness for films, but also in generating revenue. Did you know festival revenue is one of the biggest sources of income for many of the films handled by The Film Collaborative? It’s true! But, the film needs to meet certain criteria in order to see this income stream. Read the post to find out what the criteria is.

Part 3 combines several topics. First, do you know the difference between a distributor and an aggregator? How about a platform and an application? Do you know the release sequence used in independent films? Does that matter any more? What about your chances for foreign distribution? We covered it all in this post.

Part 4 dives into deliverables. This addendum to most distribution contracts often comes as a nasty financial shock to producers. What will a sales agent or a distributor ask for? Isn’t digital distribution more affordable because there aren’t so many delivery items? We talk about what a typical digital distributor will need in order to put your film out on digital platforms.

Part 5 wraps up the series by talking about the financial realities of independent filmmaking. For the most part, it is about lots of little revenue streams (we’re talking hundreds of dollars from tens of outlets instead of hundreds of thousands from only a few). Joe Swanberg comments that artistic freedom comes from knowing the business side of your work. Creating with confidence is a whole lot better than creating with ignorance and subsequent anxiety.

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I will be giving the keynote speech at the upcoming RoughCut New Zealand event on September 4, 2014. Preceding my speech, I will spend the day in consultations with local film producers about how to set a marketing strategy and reach the audience for their films. This is especially crucial if you plan to crowdfund and/or self distribute your film.

If you would like to attend either of these events, please see the Tropfest NZ site. I am so excited about my first trip to New Zealand!

While I am in the neighborhood, I am seeking further speaking or consultation invitations. Please contact me

[info at shericandler.com] to arrange the opportunity.

photo credit: db Photography | Demi-Brooke via photopin cc

 

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