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	<title>Sheri Candler Marketing &#38; Publicity</title>
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	<link>http://www.shericandler.com</link>
	<description>Sheri Candler Marketing and Publicity, film marketing</description>
	<lastBuildDate>Fri, 27 Aug 2010 19:02:45 +0000</lastBuildDate>
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		<title>Further Clarification of the PMD and Economics</title>
		<link>http://www.shericandler.com/?p=1427</link>
		<comments>http://www.shericandler.com/?p=1427#comments</comments>
		<pubDate>Fri, 27 Aug 2010 19:02:45 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Producer of Marketing and Distribution]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[Dennis Peters]]></category>
		<category><![CDATA[Jon Reiss]]></category>
		<category><![CDATA[Lucas McNelly]]></category>
		<category><![CDATA[Michael Barnard]]></category>
		<category><![CDATA[PMD]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1427</guid>
		<description><![CDATA[This from the man himself, Jon Reiss, in response to the many wonderful posts this week from Michael Barnard, Lucas McNelly and Dennis Peters regarding the PMD. Let me clarify some of my feelings about the PMD.   I will add my universal caveat that every film and situation is different.  But  here are some important [...]]]></description>
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		<title>TFC Tidbit of the Day 50 Digital Distribution Through an Aggregator</title>
		<link>http://www.shericandler.com/?p=1423</link>
		<comments>http://www.shericandler.com/?p=1423#comments</comments>
		<pubDate>Fri, 27 Aug 2010 17:09:55 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[film distribution]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[aggregator]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[digital distribution]]></category>
		<category><![CDATA[fans of film]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[mubi]]></category>
		<category><![CDATA[Netflix]]></category>
		<category><![CDATA[Playstation]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[VOD]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1423</guid>
		<description><![CDATA[Unfortunately, a great number of key digital platforms must be accessed through the use of an aggregator. Of course there are always exceptions, but the general rule is that to get your films onto Cable VOD, iTunes, Netflix, Hulu, Sony Playstation and other device oriented options and retailer digital platforms , you will have to [...]]]></description>
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		<title>TFC Tidbit of the Day 49 DVD in a Hybrid Approach</title>
		<link>http://www.shericandler.com/?p=1421</link>
		<comments>http://www.shericandler.com/?p=1421#comments</comments>
		<pubDate>Thu, 26 Aug 2010 13:22:12 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[film distribution]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[affiliate fees]]></category>
		<category><![CDATA[DIY distribution]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[First Run Features]]></category>
		<category><![CDATA[hybrid distribution]]></category>
		<category><![CDATA[Kim Reed]]></category>
		<category><![CDATA[Prodigal Sons]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1421</guid>
		<description><![CDATA[For as long as it lasts, DVD is a key example of where a hybrid approach (mixture of self and distributor distribution) can be critical.  Sometimes the filmmaker&#8217;s traffic on his/her own site is significant (and that is the goal after all). At times, direct sales can match sales to retailers via a distributor so reserve [...]]]></description>
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		<title>TFC Tidbit of the Day 48 NON-THEATRICAL &amp; THEATRICAL Screenings</title>
		<link>http://www.shericandler.com/?p=1417</link>
		<comments>http://www.shericandler.com/?p=1417#comments</comments>
		<pubDate>Wed, 25 Aug 2010 12:12:06 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[film distribution]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[Age of Stupid]]></category>
		<category><![CDATA[Bullfrog]]></category>
		<category><![CDATA[Caitlyn Boyle]]></category>
		<category><![CDATA[Cinema Guild]]></category>
		<category><![CDATA[End of the Line]]></category>
		<category><![CDATA[For the Bible Tells Me So]]></category>
		<category><![CDATA[New American Vision]]></category>
		<category><![CDATA[non theatrical screenings]]></category>
		<category><![CDATA[theatrical screenings]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1417</guid>
		<description><![CDATA[Many films enjoy their greatest success both on an awareness and financial level via HYBRID THEATRICAL / NON-THEATRICAL screenings. The film “For the Bible Tells Me So” had a successful two-year run.  We (under our previous company New American Vision) worked non theatrical screenings for END OF THE LINE to screen at over 200 venues. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Role of the PMD as Explained by the Movie INCEPTION</title>
		<link>http://www.shericandler.com/?p=1405</link>
		<comments>http://www.shericandler.com/?p=1405#comments</comments>
		<pubDate>Wed, 25 Aug 2010 03:05:00 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Producer of Marketing and Distribution]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[application designers]]></category>
		<category><![CDATA[brand architect]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[film branding]]></category>
		<category><![CDATA[Inception]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[PMD]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[technicians]]></category>
		<category><![CDATA[web designers]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1405</guid>
		<description><![CDATA[This was an awesome post in Fast Company and I have to share it here. In the quest to either find a PMD to work with or to become a PMD, it may not be possible to find all of the qualities or work experience needed from just one person. It is reasonable to expect just [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>TFC Tidbit of the Day 47 Film Festivals via a Distributor</title>
		<link>http://www.shericandler.com/?p=1402</link>
		<comments>http://www.shericandler.com/?p=1402#comments</comments>
		<pubDate>Tue, 24 Aug 2010 12:43:57 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[film distribution]]></category>
		<category><![CDATA[film festivals]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[film distributor]]></category>
		<category><![CDATA[film festival]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1402</guid>
		<description><![CDATA[TFC books film festivals for filmmakers when that work is too time consuming for the filmmakers themselves to handle.  Bookings can be done by yourself and you can charge fees for an in demand film. However, there is something to be said for the ability of a distributor to command more in fees and know [...]]]></description>
		<wfw:commentRss>http://www.shericandler.com/?feed=rss2&amp;p=1402</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>TFC Tidbit of the Day 46 Balancing Old World Model Licensing Distribution With New Media Opportunities and DIY</title>
		<link>http://www.shericandler.com/?p=1399</link>
		<comments>http://www.shericandler.com/?p=1399#comments</comments>
		<pubDate>Mon, 23 Aug 2010 13:41:03 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[film distribution]]></category>
		<category><![CDATA[aggregators]]></category>
		<category><![CDATA[digital distribution]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[sales agent]]></category>
		<category><![CDATA[The Film Collaborative]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1399</guid>
		<description><![CDATA[The Tidbits this week will be bolstered by CASE STUDIES and real numbers  to come after the initial releases have completed. These TidBits are the conclusion of our first DISTRIBUTION TIDBITS series and a bit of a general overview of how to blend traditional distribution with new DIY  opportunities. FOREIGN (OUTSIDE US DISTRIBUTION): TFC usually [...]]]></description>
		<wfw:commentRss>http://www.shericandler.com/?feed=rss2&amp;p=1399</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>TFC Tidbit of the Day 45 Case studies</title>
		<link>http://www.shericandler.com/?p=1392</link>
		<comments>http://www.shericandler.com/?p=1392#comments</comments>
		<pubDate>Fri, 20 Aug 2010 12:33:06 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[case studies]]></category>
		<category><![CDATA[Coffee and Celluloid]]></category>
		<category><![CDATA[craigmod]]></category>
		<category><![CDATA[Gary King]]></category>
		<category><![CDATA[Jacques Thelemaque]]></category>
		<category><![CDATA[John Trigonis]]></category>
		<category><![CDATA[King is a fink]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1392</guid>
		<description><![CDATA[Here are a few links to some of my favorite crowdfunding case studies. These will give you more ideas on what others did successfully and how they felt about the experience. King is a Fink http://bit.ly/aUVCqi;  Gary King http://bit.ly/9unWbp; Jacques Thelemaque http://bit.ly/9UyA5o; Coffee and Celluloid http://bit.ly/d3HXgD; @craigmod http://bit.ly/d55B0I ; John Trigonis http://bit.ly/buz4bA]]></description>
		<wfw:commentRss>http://www.shericandler.com/?feed=rss2&amp;p=1392</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Our Happy Endings Are In Our Hands</title>
		<link>http://www.shericandler.com/?p=1395</link>
		<comments>http://www.shericandler.com/?p=1395#comments</comments>
		<pubDate>Thu, 19 Aug 2010 14:01:07 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Producer of Marketing and Distribution]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[film publicity]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[music business]]></category>
		<category><![CDATA[PMD]]></category>
		<category><![CDATA[stories]]></category>
		<category><![CDATA[Tyler Weaver]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1395</guid>
		<description><![CDATA[Today&#8217;s guest post is from Tyler Weaver; editor in chief of the amazing blogozine Multihyphenate and practicing PMD. Sitting in a music business class at a shall-not-be-named institution (rhymes with “Jerklee”) during the death of the music industry as we knew it was fascinating. This was in 2003-04, and it was a sad time to [...]]]></description>
		<wfw:commentRss>http://www.shericandler.com/?feed=rss2&amp;p=1395</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>TFC Tidbit of the Day 44 Don’t forget the fees and perks</title>
		<link>http://www.shericandler.com/?p=1389</link>
		<comments>http://www.shericandler.com/?p=1389#comments</comments>
		<pubDate>Thu, 19 Aug 2010 12:29:16 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[fees]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[Paypal]]></category>
		<category><![CDATA[perks]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=1389</guid>
		<description><![CDATA[Remember that the platforms you use to crowdfund have fees associated with collection and access to the marketing tools they offer.  Kickstarter takes 5% of the money raised and Indiegogo takes 9% (but if you reach your goal by a specified time, they will rebate 5%). On top, there are 3rd party fees such as [...]]]></description>
		<wfw:commentRss>http://www.shericandler.com/?feed=rss2&amp;p=1389</wfw:commentRss>
		<slash:comments>0</slash:comments>
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