Sheri Candler is a digital marketing strategist primarily working within the independent film industry. She has a deep passion for audience engagement, engaging thought leaders both online and offline, social media, community building, writing, educational instruction and experience in driving a variety of digital initiatives. She also serves as the Director of Digital Marketing Strategy for The Film Collaborative, a non profit film distribution and filmmaker education organization, consulting with filmmakers on the marketing strategies for their films. She co authored a book entitled Selling Your Film Without Selling Your Soul-Case Studies in hybrid, DIY and P2P independent film distribution released in September 2011, contributing a chapter on film piracy and utilizing P2P networks to distribute film for free and still make money. The book was written in collaboration with The Film Collaborative and Jon Reiss.
Social Media experience:
-Accountable for social media content creation, management and growth across a variety of platforms including Facebook, Twitter, Soundcloud, Linkedin, YouTube, Pinterest, & Google+;
-Regular blog writing for client websites, organizational websites and personal blog;
-Devise and maintain content production schedules including assigning creation, collecting and optimizing material and uploading all content for social channel distribution;
- Use analytics and social listening tools to measure effectiveness of ongoing efforts and continually seek ways to grow audience online;
-Create Facebook advertising initiatives to grow pages and funnel traffic for conversion;
-Engage influencers both online and offline (interviews, seminars, private meetings) for networking and community building purposes. Experience building online communities from the ground.
Writing, speaking and instructional experience:
-Regular article writing that has appeared in industry publications such as Indiewire, MovieMaker Magazine and Microfilmmaker Magazine;
-Co author of the book Selling Your Film Without Selling Your Soul;
-Regular speaker at film industry events such as IFP Week, DGA, AFM, Screen Directors Guild of Ireland;
-Strategize and execute educational programs from concept to execution in partnership with various internal and external partners (workshops with Atlanta Film Festival, Binger Film Lab, iFeatures UK, & mentoring with Devise to Deliver at Sheffield DocFest.
To send her a private message: info[at]shericandler.com