Sheri Candler is a digital marketing strategist formerly working within the independent film industry. She has a deep passion for audience engagement, engaging thought leaders both online and offline, social media, community building, writing, educational instruction and experience in driving a variety of digital initiatives. She most recently served as the Director of Digital Marketing Strategy for The Film Collaborative; a non profit film distribution and filmmaker education organization; consulting with filmmakers on the marketing strategies for their films. She has co authored two books, Selling Your Film Without Selling Your Soul-Case Studies in hybrid, DIY and P2P independent film distribution released in September 2011 and Selling Your Film Outside the US released in June 2014. The books were written in collaboration with The Film Collaborative, Jon Reiss and Wendy Bernfeld.
Currently, she is working with KCETLink TV in Los Angeles.
Social Media experience:
-Accountable for social media content creation, management and growth across a variety of platforms including Facebook, Twitter, Soundcloud, Linkedin, YouTube, Pinterest, & Google+;
-Regular blog writing for client websites, organizational websites and personal blog;
-Devise and maintain content production schedules including assigning creation, collecting and optimizing material and uploading all content for social channel distribution;
- Use analytics and social listening tools to measure effectiveness of ongoing efforts and continually seek ways to grow audience online;
-Create Facebook advertising initiatives to grow pages and funnel traffic for conversion;
-Engage influencers both online and offline (interviews, seminars, private meetings) for networking and community building purposes.
Writing, speaking and instructional experience:
-Regular article writing that has appeared in industry publications such as Indiewire, MovieMaker Magazine and Microfilmmaker Magazine;
-Regular speaker at film industry events such as IFP Week, DGA, AFM, Screen Directors Guild of Ireland and Tropfest New Zealand;
-Strategize and execute educational programs from concept to execution in partnership with various internal and external partners (workshops with Atlanta Film Festival, Binger Film Lab, iFeatures UK, & mentoring with Devise to Deliver at Sheffield DocFest).
To send her a private message: info[at]shericandler.com