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	<title>Sheri Candler Marketing &#38; Publicity</title>
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	<link>http://www.shericandler.com</link>
	<description>Sheri Candler Marketing and Publicity, film marketing</description>
	<lastBuildDate>Tue, 21 Feb 2012 13:50:12 +0000</lastBuildDate>
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		<item>
		<title>Using Pinterest as a tool for your film marketing</title>
		<link>http://www.shericandler.com/2012/02/21/using-pinterest-as-a-tool-for-your-film-marketing/</link>
		<comments>http://www.shericandler.com/2012/02/21/using-pinterest-as-a-tool-for-your-film-marketing/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 13:11:10 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2749</guid>
		<description><![CDATA[While there is a "scoreboard" of sorts showing how many boards you have, followers and repins, it also allows you to glean from others what they are interested in. You can start to "listen" to what your potential audience thinks is interesting. Besides being dead easy to start building boards, here are some reasons and stats on why you might want to take a closer look at Pinterest.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2012/02/21/using-pinterest-as-a-tool-for-your-film-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Engagement&#8221; and &#8220;Connection&#8221; overused buzzwords?</title>
		<link>http://www.shericandler.com/2012/01/20/engagement-and-connection-overused-buzzwords/</link>
		<comments>http://www.shericandler.com/2012/01/20/engagement-and-connection-overused-buzzwords/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:14:06 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2732</guid>
		<description><![CDATA[I think those 2 words are starting to lose their meaning when talking about using social media to reach audiences. I am not offering another word because at the end of the day a word should only describe an idea of what you are truly doing and maybe THAT is the thing that is becoming [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using new Youtube analytics for your film project</title>
		<link>http://www.shericandler.com/2012/01/13/using-youtube-analytics-for-your-film-project/</link>
		<comments>http://www.shericandler.com/2012/01/13/using-youtube-analytics-for-your-film-project/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 14:20:57 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[audience retention]]></category>
		<category><![CDATA[film clip]]></category>
		<category><![CDATA[film trailer]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[Joffrey Ballet]]></category>
		<category><![CDATA[The Creator Playbook]]></category>
		<category><![CDATA[Tube toolbox]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2712</guid>
		<description><![CDATA[Youtube relaunched their site and they made some adjustments to their analytics functionality. If you haven't been back in a while to check your data, you should because you'll find some really interesting tools to help in your efforts at reaching an audience.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2012/01/13/using-youtube-analytics-for-your-film-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 posts of 2011</title>
		<link>http://www.shericandler.com/2011/12/31/top-10-posts-of-2011/</link>
		<comments>http://www.shericandler.com/2011/12/31/top-10-posts-of-2011/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 14:53:38 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joffrey Mavericks of American Dance]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[top 10 2011]]></category>
		<category><![CDATA[trailer]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2649</guid>
		<description><![CDATA[I started looking back over the posts from this year that received the most response, the ones that I hope were helpful to you, and thought I would recap them.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Calling all Los Angeles based independent filmmakers</title>
		<link>http://www.shericandler.com/2011/12/13/calling-all-los-angeles-based-independent-filmmakers/</link>
		<comments>http://www.shericandler.com/2011/12/13/calling-all-los-angeles-based-independent-filmmakers/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 15:24:00 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[film distribution]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[Andrew Zinnes]]></category>
		<category><![CDATA[audience building]]></category>
		<category><![CDATA[Dynamo Player]]></category>
		<category><![CDATA[Genevieve Jolliffe]]></category>
		<category><![CDATA[Guerilla Filmmakers Handbooks]]></category>
		<category><![CDATA[Jerome Courshon]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[online distribution]]></category>
		<category><![CDATA[Rob Millis]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2641</guid>
		<description><![CDATA[I'll specifically be talking about low and micro budget films and the things you can do yourself to ensure there is an audience for your work and you can reach them.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/12/13/calling-all-los-angeles-based-independent-filmmakers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Readying a crowdfunding campaign</title>
		<link>http://www.shericandler.com/2011/12/09/readying-a-crowdfunding-campaign/</link>
		<comments>http://www.shericandler.com/2011/12/09/readying-a-crowdfunding-campaign/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 14:57:22 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[budget breakdown]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[donation]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[IndieGoGo]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[perks]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[supporter list]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2615</guid>
		<description><![CDATA[I&#8217;m doing research to help someone start a crowdfunding campaign on Kickstarter. We have a few months of planning before we launch which gives us a good amount of time to figure out all of the strategy and logistics involved. I have said many times that a successful campaign starts with proper research on what [...]]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/12/09/readying-a-crowdfunding-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing a documentary with limited budget</title>
		<link>http://www.shericandler.com/2011/11/28/marketing-a-documentary-with-limited-budget/</link>
		<comments>http://www.shericandler.com/2011/11/28/marketing-a-documentary-with-limited-budget/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 15:04:56 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[film distribution]]></category>
		<category><![CDATA[film festivals]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[ballet]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[digital photobooks]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Emerging Pictures]]></category>
		<category><![CDATA[Gerald Arpino]]></category>
		<category><![CDATA[Hybrid Cinema]]></category>
		<category><![CDATA[Joffrey Mavericks of American Dance]]></category>
		<category><![CDATA[Jon Reiss]]></category>
		<category><![CDATA[live event theatrical screenings]]></category>
		<category><![CDATA[Mailchimp]]></category>
		<category><![CDATA[New Video]]></category>
		<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Robert Joffrey]]></category>
		<category><![CDATA[Tube toolbox]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2600</guid>
		<description><![CDATA[All in all, we are super busy with this release, but I wanted to share with you how it is possible to work with a limited budget and still come up with interesting content and ways to get your film out to an audience without being solely reliant on a distributor to pick it up. ]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/11/28/marketing-a-documentary-with-limited-budget/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media for Independent Filmmakers – Part Two of my Fanbridge post</title>
		<link>http://www.shericandler.com/2011/11/16/social-media-for-independent-filmmakers-%e2%80%93-part-two-of-my-fanbridge-post/</link>
		<comments>http://www.shericandler.com/2011/11/16/social-media-for-independent-filmmakers-%e2%80%93-part-two-of-my-fanbridge-post/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 14:22:12 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[artist identity]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fanbridge]]></category>
		<category><![CDATA[free workshop]]></category>
		<category><![CDATA[social media for filmmakers]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2594</guid>
		<description><![CDATA[ The previous post on my blog dealt with identifying the exact audience characteristics of the film and starting to connect with them early in the production process, like even at inception, like even when you are building up an artist identity.  Today's section deals with ways filmmakers can use social media to build a following. ]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/11/16/social-media-for-independent-filmmakers-%e2%80%93-part-two-of-my-fanbridge-post/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How can independent filmmakers engage fans throughout the filmmaking process?</title>
		<link>http://www.shericandler.com/2011/11/08/how-can-independent-filmmakers-engage-fans-throughout-the-filmmaking-process/</link>
		<comments>http://www.shericandler.com/2011/11/08/how-can-independent-filmmakers-engage-fans-throughout-the-filmmaking-process/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 16:50:24 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Producer of Marketing and Distribution]]></category>
		<category><![CDATA[audience building]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[film distribution]]></category>
		<category><![CDATA[PMD]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2586</guid>
		<description><![CDATA[Social media is about authentic voice and speaking to real people, not faceless masses. If you only have a vague idea of who your audience is at the beginning, it will stay vague and you won’t effectively be able to reach them or anyone.This work needs to be done by someone embedded both within the production and within the audience community of your film. ]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/11/08/how-can-independent-filmmakers-engage-fans-throughout-the-filmmaking-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Could you use an extra grand? A new site for sharing what works in new business models</title>
		<link>http://www.shericandler.com/2011/10/20/could-you-use-an-extra-grand-a-new-site-for-sharing-what-works-in-new-business-models/</link>
		<comments>http://www.shericandler.com/2011/10/20/could-you-use-an-extra-grand-a-new-site-for-sharing-what-works-in-new-business-models/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 18:16:33 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Selling Your Film Without Selling Your Soul book]]></category>
		<category><![CDATA[audience building]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[$1]]></category>
		<category><![CDATA[000]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[connection with fans]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[film promotion]]></category>
		<category><![CDATA[Floor64]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[Mike Masnick]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Selling Your Film Without Selling Your Soul]]></category>
		<category><![CDATA[Step 2]]></category>
		<category><![CDATA[success models]]></category>
		<category><![CDATA[Techdirt]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2575</guid>
		<description><![CDATA[A new venture called Step 2, a community brainstorming platform for asking about, suggesting, creating, and building models for success meant to be a place for sharing ideas, knowledge and real results of experiments from artists in the digital landscape.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/10/20/could-you-use-an-extra-grand-a-new-site-for-sharing-what-works-in-new-business-models/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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