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	<title>Sheri Candler Marketing &#38; Publicity</title>
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	<link>http://www.shericandler.com</link>
	<description>Sheri Candler Marketing and Publicity, film marketing</description>
	<lastBuildDate>Mon, 14 May 2012 14:26:26 +0000</lastBuildDate>
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		<title>Finding your audience even when you have a niche</title>
		<link>http://www.shericandler.com/2012/05/14/finding-your-audience-even-when-you-have-a-niche/</link>
		<comments>http://www.shericandler.com/2012/05/14/finding-your-audience-even-when-you-have-a-niche/#comments</comments>
		<pubDate>Mon, 14 May 2012 13:30:25 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[Dance on Camera]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[Gerald Arpino and Robert Joffrey Foundation]]></category>
		<category><![CDATA[Joffrey Ballet]]></category>
		<category><![CDATA[Joffrey Mavericks of American Dance]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[Sasha Anawalt]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2882</guid>
		<description><![CDATA[It is my firm belief that if you are working with limited resources, you must “catch fire” with some small group first. Your “fire” will not be able to spread if there is no passionate group helping you do it.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The emerging skills needed by film publicists</title>
		<link>http://www.shericandler.com/2012/05/03/the-emerging-skills-needed-by-film-publicists/</link>
		<comments>http://www.shericandler.com/2012/05/03/the-emerging-skills-needed-by-film-publicists/#comments</comments>
		<pubDate>Thu, 03 May 2012 15:28:25 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Producer of Marketing and Distribution]]></category>
		<category><![CDATA[audience building]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[film publicity]]></category>
		<category><![CDATA[skills]]></category>
		<category><![CDATA[storytelling]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[film promotion]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2824</guid>
		<description><![CDATA[Now, the media aren't the only ones talking about a film and it is getting increasingly difficult to control the message. It is becoming more prevalent to create the dialog instead.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The myth of the magical social media intern</title>
		<link>http://www.shericandler.com/2012/04/11/the-myth-of-the-magical-social-media-intern/</link>
		<comments>http://www.shericandler.com/2012/04/11/the-myth-of-the-magical-social-media-intern/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 14:07:48 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[budget]]></category>
		<category><![CDATA[distribution]]></category>
		<category><![CDATA[free help]]></category>
		<category><![CDATA[interns]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[you get what you pay for]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2805</guid>
		<description><![CDATA[Especially in the indie film production space, most filmmakers are not trained in marketing and/or online/social media/community management work. So, who is supervising and training these interns?]]></description>
		<wfw:commentRss>http://www.shericandler.com/2012/04/11/the-myth-of-the-magical-social-media-intern/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The mindset change of social media</title>
		<link>http://www.shericandler.com/2012/03/08/the-mindset-change-of-social-media/</link>
		<comments>http://www.shericandler.com/2012/03/08/the-mindset-change-of-social-media/#comments</comments>
		<pubDate>Thu, 08 Mar 2012 15:10:46 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[film marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[digital mindset]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[TEDx]]></category>
		<category><![CDATA[Thomas Powers]]></category>
		<category><![CDATA[using social media]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2795</guid>
		<description><![CDATA[Using social media is about relationship building and it is really difficult to build a relationship that starts from the premise that you are only there to sell something.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2012/03/08/the-mindset-change-of-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Pinterest as a tool for your film marketing</title>
		<link>http://www.shericandler.com/2012/02/21/using-pinterest-as-a-tool-for-your-film-marketing/</link>
		<comments>http://www.shericandler.com/2012/02/21/using-pinterest-as-a-tool-for-your-film-marketing/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 13:11:10 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2749</guid>
		<description><![CDATA[While there is a "scoreboard" of sorts showing how many boards you have, followers and repins, it also allows you to glean from others what they are interested in. You can start to "listen" to what your potential audience thinks is interesting. Besides being dead easy to start building boards, here are some reasons and stats on why you might want to take a closer look at Pinterest.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2012/02/21/using-pinterest-as-a-tool-for-your-film-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>&#8220;Engagement&#8221; and &#8220;Connection&#8221; overused buzzwords?</title>
		<link>http://www.shericandler.com/2012/01/20/engagement-and-connection-overused-buzzwords/</link>
		<comments>http://www.shericandler.com/2012/01/20/engagement-and-connection-overused-buzzwords/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:14:06 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[relationship building]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2732</guid>
		<description><![CDATA[I think those 2 words are starting to lose their meaning when talking about using social media to reach audiences. I am not offering another word because at the end of the day a word should only describe an idea of what you are truly doing and maybe THAT is the thing that is becoming [...]]]></description>
		<wfw:commentRss>http://www.shericandler.com/2012/01/20/engagement-and-connection-overused-buzzwords/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using new Youtube analytics for your film project</title>
		<link>http://www.shericandler.com/2012/01/13/using-youtube-analytics-for-your-film-project/</link>
		<comments>http://www.shericandler.com/2012/01/13/using-youtube-analytics-for-your-film-project/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 14:20:57 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[audience retention]]></category>
		<category><![CDATA[film clip]]></category>
		<category><![CDATA[film trailer]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[Joffrey Ballet]]></category>
		<category><![CDATA[The Creator Playbook]]></category>
		<category><![CDATA[Tube toolbox]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2712</guid>
		<description><![CDATA[Youtube relaunched their site and they made some adjustments to their analytics functionality. If you haven't been back in a while to check your data, you should because you'll find some really interesting tools to help in your efforts at reaching an audience.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2012/01/13/using-youtube-analytics-for-your-film-project/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 posts of 2011</title>
		<link>http://www.shericandler.com/2011/12/31/top-10-posts-of-2011/</link>
		<comments>http://www.shericandler.com/2011/12/31/top-10-posts-of-2011/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 14:53:38 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[audience building]]></category>
		<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[crowdsourcing]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Joffrey Mavericks of American Dance]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[top 10 2011]]></category>
		<category><![CDATA[trailer]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2649</guid>
		<description><![CDATA[I started looking back over the posts from this year that received the most response, the ones that I hope were helpful to you, and thought I would recap them.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/12/31/top-10-posts-of-2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Calling all Los Angeles based independent filmmakers</title>
		<link>http://www.shericandler.com/2011/12/13/calling-all-los-angeles-based-independent-filmmakers/</link>
		<comments>http://www.shericandler.com/2011/12/13/calling-all-los-angeles-based-independent-filmmakers/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 15:24:00 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[film distribution]]></category>
		<category><![CDATA[film marketing]]></category>
		<category><![CDATA[speaking]]></category>
		<category><![CDATA[Andrew Zinnes]]></category>
		<category><![CDATA[audience building]]></category>
		<category><![CDATA[Dynamo Player]]></category>
		<category><![CDATA[Genevieve Jolliffe]]></category>
		<category><![CDATA[Guerilla Filmmakers Handbooks]]></category>
		<category><![CDATA[Jerome Courshon]]></category>
		<category><![CDATA[Los Angeles]]></category>
		<category><![CDATA[online distribution]]></category>
		<category><![CDATA[Rob Millis]]></category>
		<category><![CDATA[workshop]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2641</guid>
		<description><![CDATA[I'll specifically be talking about low and micro budget films and the things you can do yourself to ensure there is an audience for your work and you can reach them.]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/12/13/calling-all-los-angeles-based-independent-filmmakers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Readying a crowdfunding campaign</title>
		<link>http://www.shericandler.com/2011/12/09/readying-a-crowdfunding-campaign/</link>
		<comments>http://www.shericandler.com/2011/12/09/readying-a-crowdfunding-campaign/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 14:57:22 +0000</pubDate>
		<dc:creator>sheric</dc:creator>
				<category><![CDATA[crowdfunding]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[budget breakdown]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[donation]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[independent film]]></category>
		<category><![CDATA[IndieGoGo]]></category>
		<category><![CDATA[Kickstarter]]></category>
		<category><![CDATA[perks]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[supporter list]]></category>

		<guid isPermaLink="false">http://www.shericandler.com/?p=2615</guid>
		<description><![CDATA[I&#8217;m doing research to help someone start a crowdfunding campaign on Kickstarter. We have a few months of planning before we launch which gives us a good amount of time to figure out all of the strategy and logistics involved. I have said many times that a successful campaign starts with proper research on what [...]]]></description>
		<wfw:commentRss>http://www.shericandler.com/2011/12/09/readying-a-crowdfunding-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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