Selling Your Film Outside the U.S.

May 16, 2014
posted by sheric

Selling Your Film Outside the U.S.At long last, an announcement on the new edition of our book.

Volume 2 in the Selling Your Film series

Selling Your Film Outside the U.S. is the second volume in the “Selling Your Film” case study book series. While our first book, Selling Your Film Without Selling Your Soul, focused on U.S releases and case studies, this volume takes a deep dive into digital distribution (and distribution generally) in Europe and provides several case studies of films released there.

The series began in 2011 as an attempt to encourage transparency in an industry that has always been quite reluctant to do so. Three years later, we are proud to have led the charge towards this goal, and we are encouraged that others are embarking on other projects that attempt to do the same.

Within the pages of this book, you will find marketing and crowdsourcing strategies, real distribution budgets, community building activities and detailed ancillary and digital distribution revenues for independently produced films.

By stripping away the mythology surrounding independent film distribution, we aim to present a more realistic picture regarding how filmmakers can earn revenue—and when they cannot—from a variety of release strategies. While there is no one model that will work for a particular film, the books in this series highlight a multitude of new techniques filmmakers are using to directly connect their films with audiences, effectively reach them through the power of the global Internet, and build a sustainable fan base to last throughout a career.

One of the chapters in this book employs the phrase “Carpe Diem.” In the context of digital distribution, this has dual meaning. First, in a harsh world that can tire of one thing and move onto the next in the blink of an eye, we encourage filmmakers to jump into action and formulate a viable and expedient distribution strategy as their films move from the festival circuit onto a larger arena. Second, the digital distribution space is a constantly changing one, where platforms come and go at an astonishing rate. Therefore, it is important that filmmakers not only empower themselves by learning how to navigate the landscape of digital distribution, but by keeping this knowledge up to date as well.

To that aim, we offer Selling Your Film Outside the U.S.—containing chapters by The Film Collaborative co-executive directors Orly Ravid and Jeffrey Winter; marketing strategist and social media expert Sheri Candler; documentary filmmaker and independent film consultant Jon Reiss; and Wendy Bernfeld, managing director of the European content curation and licensing company Rights Stuff BV—as the starting point for any filmmaker (whether they are U.S.-based or not) who wishes to explore distributing their film in Europe.



Since I am always on the lookout for low cost, helpful resources for my readers, I thought I would pass along information on this book for screenwriters. The author, Todd Klick, offered to write a short post describing how he came up with his method for screenwriting and why he thinks you will find it useful. The book is a quick read and at $2.99 there is very little risk here. BTW, I am not an affiliate and receiving no compensation, just keeping you informed.-Sheri

When screenwriting jobs became (blessedly) abundant the last few years, I no longer had the luxury of writing a screenplay, outline or treatment at my normal leisurely pace. Film production companies needed the stories fast. Money was on the line. Careers and mortgages at stake. I needed to write high quality scripts and rewrites at a rapid clip. To help me accomplish this task, I developed The Screenwriter’s Fairy Tale out of sheer necessity.

While researching over 300 successful movies for my bestselling book, Something Startling Happens: The 120 Story Beats Every Writer Needs To Know, I also studied the archetypal story patterns that have occurred over and over since the ancient Greeks — the same structure that Marc Norman (screenwriter of Shakespeare in Love) points out in his book about the history of American screenwriting called What Happens Next. In the opening chapters, Marc talks about the early screenwriters of the 1920s. He states, “The classic movie narrative {that the early screenwriters used} was structurally simple but capable of countless variations, applicable to drama or comedy, parsed out of the best A pictures.” Those early screenwriters, weaned on theater before films came into prominence, were using centuries-old theater storytelling tricks — the same tricks used by great playwrights like Shakespeare and Moliere; the same techniques used by pro writer’s today.

Knowing that the greats used this timeless structure, I started using it, too, to wonderful results. As deadlines loomed, however, I didn’t have time to re-read entire books on structure before starting each new project. I needed a stripped down, lean-and-mean template to help me crack stories quickly so I could whip them into presentable treatments. So I wrote my own little fairy tale that encapsulated everything I had learned from years of study — a fable that not only reminded me of the bare bones every good story possessed, but a tale that also showed me how the key elements were divvied out in each act.

I had been using The Screenwriter’s Fairy Tale for my own personal use for years when writing friends suggested I put it out into the world to help other writers. “I can’t publish it as a book,” I said, “It’s too short — 12, 13 pages, tops.” But when they recommended putting it out as an ebook, all the pieces fell into place.

Thus, The Screenwriter’s Fairy Tale was born. I hope you find it as useful as I — and other pro screenwriters and filmmakers — do.

All the best to you, Kindred Writing Spirits,

Todd Klick

Screenwriter and producer, Todd Klick, is the bestselling author of Something Startling Happens: The 120 Story Beats Every Writer Needs to Know and The Screenwriter’s Fairy Tale. Todd’s stories have earned him recognition with the prestigious Nicholl Fellowship and the PAGE International screenwriting competitions. In addition to optioning 5 scripts, he recently sold a full-length screenplay and inked two deals to develop stories for the London and Broadway stages. Todd is a contributor to The Huffington Post and MovieMaker Magazine, and has also appeared on Dateline NBC and NPR.

The Screenwriter’s Fairy Tale: The Universal Story Within All Movie Stories The #1 International Bestseller now available