Ask any filmmaker who has run a successful campaign and he will tell you it was a full time job to get those funds. It is a crusade to exert your goal continuously and strenuously, basically you are bothering and cajoling everyone you know to help get to the goal. You must be committed to doing that to be successful.

Statistically, the shorter the campaign deadline, the faster the funding comes. I know this sounds unlikely, but if you drag out the process beyond 90 days, interest seriously wanes even from those benefitting from the funds. It is just not possible to keep momentum going for a long length of time. Keep it tight and focused.

Remember, Kickstarter’s policy is all or nothing. If you don’t raise your goal amount in the time allotted, you get none of the money pledged. Indiegogo allows you to keep what you raise, but if you raise it in a specified amount of time, there is a rebate on their fees.