From a revenue-generating point of view, at present, those who deal in the space will tell you that iTunes is the #1 platform; Hulu is working well for some but not for all; and that Netflix’s “Watch Now” is starting to show promise but one’s film needs to be on DVD with them too and be somewhat in demand. Some platforms are subscription based, some are transactional, and some are ad-tagged revenue-based. And sometimes a hybrid of the two not is only a doable solution but actually an ideal one, especially for smaller special-interest films.

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.

Some platforms can be accessed via Self Distribution (e.g. Youreeeka or Maxcast) while others can only be accessed via an aggregator (e.g. Netflix, and iTunes, which at the moment is by far the greatest revenue generating platform in the digital distribution space). Some aggregators are better than others and some distributors and aggregators take lower fees than others. Choosing the best platform/portal for your film must be done with care and must also take into account the type of film it is and its overall release plan.

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.

One must analyze one’s investment of time and costs in doing delivery before committing to any distribution option. Can you do yourself what the platform is offering to do for you? How much time and cost will you take on to accomplish the task? Is it worth it to pay someone for their expertise and connections? Just because it is theoretically possible to handle the work yourself doesn’t mean that is the best option for you to choose.

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.

TFC Tidbit of the Day 2-Evaluating a Platform

June 28, 2010
posted by sheric

A good thing to find out is the extent to which any given platform or distributor licensing to platforms have marketing tools and/or commitments in place. Will doing a deal with them be like having your film in the basement of a crap dvd store in a strip mall in Iowa (no offense to Iowans), or, will it be like having it on the shelves facing out in a big chain with some advertising, or will it be somewhere in between? Not all distributors and aggregators market films well or even at all so choose carefully or have a back-up marketing plan.

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.

THE FILM COLLABORATIVE is the first non-profit, full-service provider dedicated to the distribution of independent film, including narrative features, documentaries and shorts where no rights are taken from the creator. In this tidbit series, we hope to give good insight into the world of digital distribution in a way that is helpful to the filmmaker.

Digital platforms should be treated like online visual media stores, not distributors. For this reason, one should be very mistrustful if a company asks for exclusive license rights. Even when dealing with aggregators, they should only have exclusive rights to get the film onto specific platforms and at most they can ask you to follow specific windows in handling other platforms (By way of comparison, such a request from a brick-and-mortar video store such as Blockbuster would be occasional at best, and then they would pay a lot for that and it would only be for a short window of time, such as six (6) months).

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.