TFC Tidbit of the Day 10- Rental Platforms

July 9, 2010
posted by sheric

Popular rental platforms include iTunes, YouTube, and Virgin Media. Caution: Rental in due time. New Video, for example, notes seeing a clear cannibalization of DTO when Rental is turned on too soon. The number of people who will buy, just have to have it, are stronger if a rental release is delayed. If released at the same time, those that would have bought will rent if they can.

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TFC Tidbit of the Day 9-What’s Transactional?

July 7, 2010
posted by sheric

Download-To-Own (DTO) is a transactional platform. iTunes, Playstation, Xbox, Amazon VOD are all DTO sites.  iTunes and Xbox account for the majority of the non-cable revenue in the digital space, for now.

Several Hollywood studios have announced that they are doing deals with a new download-to-own store from DivX  and the site FreshFilm.com such that their movies will be playable on millions of DivX enabled devices.

To keep up with all of our latest updates and news relevant to the world of digital distribution, check our Facebook business page.

From a revenue-generating point of view, at present, those who deal in the space will tell you that iTunes is the #1 platform; Hulu is working well for some but not for all; and that Netflix’s “Watch Now” is starting to show promise but one’s film needs to be on DVD with them too and be somewhat in demand. Some platforms are subscription based, some are transactional, and some are ad-tagged revenue-based. And sometimes a hybrid of the two not is only a doable solution but actually an ideal one, especially for smaller special-interest films.

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.

Some platforms can be accessed via Self Distribution (e.g. Youreeeka or Maxcast) while others can only be accessed via an aggregator (e.g. Netflix, and iTunes, which at the moment is by far the greatest revenue generating platform in the digital distribution space). Some aggregators are better than others and some distributors and aggregators take lower fees than others. Choosing the best platform/portal for your film must be done with care and must also take into account the type of film it is and its overall release plan.

Much of this information can be found within our Digital Distribution Guide, available to our members. For this week, you can gain access to the full Guide by contributing $35 to our IndieGoGo campaign.

Getting Your Film On iTunes

September 18, 2009
posted by sheric

iTunes logoWhile talking with a short filmmaker recently, I suggested that he try some digital distribution via iTunes. I know that it isn’t very easy to use iTunes as a filmmaker in that it will involve using an aggregate company since Apple will not deal with indie filmmakers directly. Here is a partial list I have compiled of companies currently handling iTunes submissions. Of course, a small percentage of sales will go to each company handling the distribution, but since iTunes has considerable reach, I think it is worth it to profit share.

I have not personally vetted each company represented so I encourage you to do your own research and ask for feedback from other filmmakers who have dealt with them. I am sure this is not an exhaustive list as companies are getting new agreements every day. If you know of other companies not mentioned, please add them in comments.

http://www.shortsinternational.com/

http://www.newvideo.com/

http://fansoffilm.com/page/about-fans-of-film
http://www.distribber.com/
http://www.nelsonmadisonfilms.com/coop.php
http://www.ingrooves.com/partners
https://www.indieflix.com/ssl/Filmmaker/HowItWorks.aspx
http://www.tunecore.com/
http://www.stonehengeproductions.com/Stonehenge/home.html