Ask any filmmaker who has run a successful campaign and he will tell you it was a full time job to get those funds. It is a crusade to exert your goal continuously and strenuously, basically you are bothering and cajoling everyone you know to help get to the goal. You must be committed to doing that to be successful.

Statistically, the shorter the campaign deadline, the faster the funding comes. I know this sounds unlikely, but if you drag out the process beyond 90 days, interest seriously wanes even from those benefitting from the funds. It is just not possible to keep momentum going for a long length of time. Keep it tight and focused.

Remember, Kickstarter’s policy is all or nothing. If you don’t raise your goal amount in the time allotted, you get none of the money pledged. Indiegogo allows you to keep what you raise, but if you raise it in a specified amount of time, there is a rebate on their fees.

Production still from scifi short film Similo

Production still from scifi short film Similo

My latest article for Microfilmmaker Magazine dropped today. Here is a little excerpt:

The latest buzzword sweeping the microbudget filmmaking, indeed all of indie filmmaking, is crowdfunding. Crowdfunding describes the process of aggregating small amounts of money from many people to help fund projects. This money comes in the form of donations, not investment, so it will not be repaid. However, most of the crowdfunding sites do offer the ability to provide a donor with a perk for his/her donation. Perks vary in range andW are dependent on the amount of donation made. There are many donation sites available to the microbudget filmmaker and I will be covering three of the most well known over the course of the next few months. The first is Kickstarter.

Kickstarter officially went live in April 2009. The platform is not exclusively for film endeavors. Many creative projects can be funded on the site; everything from comic books, video games, and unique apparel to theater and music events and help with expenses for educational trips. While my requests for an interview with the founders was declined, I did manage to find an interview on Lance Weiler’s brilliant site The Workbook Project with one of the founders, Yancey Strickler. Essentially the way Kickstarter works is that you set a funding goal and a deadline by which the goal must be reached. If you do not reach the goal by the date, all funding is cancelled. So, when you pledge a donation, you are not actually charged anything unless the goal is reached. “It might seem harsh that you can be a dollar short and not get any of the money, but people who raise funds normally would tell you that it serves as a nice motivator. It is a way to protect yourself really because it encourages you to raise your funds before you start a project rather than getting a little bit of money and starting a project, but not having the funds to finish it,” said Strickler.

Story continues on the Microfilmmaker Magazine site.